The Board of the Canadian Tourism Commission (CTC) has announced the appointment of Greg Klassen, CTC senior vice-president, Marketing Strategy and Communications, as its Interim President and CEO. The nomination follows the successful 10-year tenure of Michele McKenzie, who announced her departure in fall 2013.
“Greg’s deep knowledge of CTC’s business and his strong relationships with the Canadian and international tourism industry make him ideally placed to assume the interim leadership of the CTC,” says Steve Allan, chair of CTC’s Board of Directors. “His strategic and operational expertise, as well as a strong leadership style, will be essential for a smooth transition period.”
The federal government, working alongside CTC’s Board of Directors, has begun the process of finding CTC’s next permanent President and CEO (the position is appointed by Governor in Council). Mr. Klassen’s interim appointment is effective for 90 days, according to the terms of the Canadian Tourism Commission Act.
Mr. Klassen has been with CTC since 2001 and in the role of vice-president and senior vice-president of Marketing since 2005. Prior to CTC, he worked in marketing with Telus and AT&T and taught marketing at Algonquin College in Ottawa, ON. Mr. Klassen holds an MBA from Thunderbird, The American Graduate School of International Management and an undergraduate degree in Economics from the University of Victoria.
The Canadian Tourism Commission (CTC) is Canada’s national tourism marketing organization. A federal Crown corporation of the Government of Canada, we lead the Canadian tourism industry in marketing Canada as a premier four-season tourism destination. Our vision is to inspire the world to explore Canada. With our partnersin the tourism industry and the governments of Canada, the provinces and the territories, we promote Canada’s extraordinary experiences in 11 countries around the world, conduct market research, offer stunning visuals through the Brand Canada Library and provide resources and toolkits to help industry leverage Canada’s successful tourism brand—“Canada. Keep Exploring.” CTC is a proud member of the Palladium Balanced Scorecard Hall of FameTM for Executing Strategy.
Canadian Tourism Commission Board of Directors appoints Greg Klassen as Interim President and CEO
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