HYDERABAD: The Kerala state government is mulling in stepping up its promotion activities in Gulf countries to boost tourist inflow from the region, an official from the Kerala government’s department of tourism said on Tuesday.
“We are already participating in the Dubai Shopping Festival but feel there is a lot more potential of attracting tourists from Gulf countries, hence in the coming days, we will be focusing a bit more on the promotion activities there,” a tourist information officer said.
He pointed out that Kerala was just four hours away from Gulf countries by means of air route and a sizable population of the state was already present in the Gulf region which would help promote the state better.
According to him, around four lakh international tourists visited the state in 2012 and the state expects a rise of 8% in the number in 2013.
The state had clocked Rs 21,000 crore revenue from the tourism sector in 2012 and it expects a rise of 7-8% in the total revenues in 2013, he added.
Meanwhile, he also said that the state government had rolled out two new initiatives – seaplane project and project Muziris in order to enhance the travel experience of the travellers. “Whereas the former project is aimed towards improving last mile connectivity by air to destinations across the state, the latter is directed to reinstate the historical and cultural significance of the port of Muziris,” he added.
Kerala tourism department to step up promotion activities in Gulf region
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