As part of the Visit Malaysia Year 2014 (VMY 2014) celebrations, Tourism Malaysia will be unveiling a host of new marketing initiatives during their annual sales mission in India from 12 to 20 March, 2014 in the cities of Kochi, Bengaluru, Mumbai and Delhi. This year, the Malaysian delegation will be led by Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture and other top officials from the ministry of Tourism.
While the primary objective of the Minister’s visit is to strengthen Malaysia’s standing as a dream travel destination and increase tourist arrivals from India, Nazri is also looking forward to driving strong support from both the Indian travel trade fraternity and media for the ongoing VMY2014. Malaysia has launched its fourth VMY2014, with the aim of luring 28 million tourist arrivals and RM 76 billion (over US$ 23 billion) in tourism revenue.
Besides unveiling new marketing initiatives for the Indian market, the sales mission is also a platform for Malaysia’s tourism industry players to strengthen ties with their Indian counterparts. The mission will see top Malaysian Tourism Officials interact with key tour operators, associates from travel, service and hospitality sector in all cities to discuss and explore areas for collaboration to attract more Indian tourists to Malaysia.
Tourism Malaysia’s Indian Sales Mission will take place on 12 March in Kochi; 14 March in Bengaluru; 18 March in Mumbai and 20 March in Delhi.
TOURISM MALAYSIA TO INDIA INITIATIVES
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