Launches dedicated QR code in the Indian market to promote Poland as a Film Tourism destination
Polish Tourist Organisation (PTO), the national tourism agency of Poland, will launch an online educational and certification programme for Indian travel agents by the end of next month. The programme, which is currently in the finalisation stage, is expected to have five thematic modules with three steps of certification, namely Bronze, Silver and Gold, informed Emilia Kubik, Project Leader, Department of Marketing & Planning, PTO.
Speaking on the sidelines of the PTO roadshow in Delhi yesterday, Kubik said that polandspecialist.com will have a dedicated server to get as many agents as possible registered and certified. PTO will also launch a similar programme for the Chinese market in their local language, she said. PTO organised the roadshows in Bengaluru and Mumbai as well.
During the roadshows, PTO also launched a dedicated Quick Response (QR) application code, containing detailed information on filming locations in Poland. With the code, Indian film producers can gain information on film locations, film producers, facilities including studios, etc., using the 3D bar code.
“We had small Bollywood productions in Poland in the past. We wanted to take this forward and invite more Indian producers to Poland,” said Aneta Ksiazek, Chief Conference Expert, PTO. PTO has already signed a couple of contracts for Indian movies to be shot in Warsaw and Krakow. This includes the upcoming Bollywood project, ‘Kick’. “We hope ‘Kick’ will provide the much required fillip for Poland as a filming destination here in India,” she said.
PTO is also keen to promote Poland as a MICE destination in the Indian market, considering the meetings infrastructure that have come up in the country in the last ten years. The heritage city of Krakow will add two multi-functional conference and exposition venues this year, namely ICE Krakow and Expo Krakow.
“We want to broaden the image of Krakow from just an incentives destination to a MICE destination,” Ksiazek said. She added that with Emirates and Qatar Airways commencing operations to Warsaw, there has been large improvement in inbound from India to the city.
“Poland has world-class tourism products, and the infrastructure is also fresh and good. What is lacking is awareness in the market. For this, we had launched the ‘Polska: Come and Find Your Story’ campaign three years ago,” Kubik informed.
In 2013, Poland received 14,238 Indian arrivals, as compared with 13,581 in 2012, and 11,356 in 2011, according to the Main Statistical Office of Poland.
Poland Tourism to launch online certification programme for Indian travel agents in May
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