Singapore’s tourism sector is set to get a boost in enhancing visitor experience and capture growth opportunities.
Tourists gather in front of the iconic statue of the Merlion in Singapore
SINGAPORE: Singapore’s tourism sector is set to get a boost in enhancing visitor experience and capture growth opportunities.
The Singapore Tourism Board is setting aside S$15 million under a new fund.
The fund is to support associations representing popular tourist hotspots, such as the Orchard Road Business Association, Chinatown Business Association, and the Little India Shopkeepers.
The new Association Development Fund was launched by Second Minister for Home Affairs and Trade & Industry S Iswaran at the Tourism Conference 2014 on Monday.
The scheme is aimed at building the selected precincts into key leaders in driving quality growth in their respective areas of influence.
The city-state welcomed more than 15 million visitors in 2013, up from some 14.5 million in 2012.
Yet, tourism receipts remained fairly stable at S$23.5 billion last year, growing slightly from S$23 billion the year before.
Slower growth in tourist spending comes amid challenges from domestic labour market tightness and rising external competition.
The government emphasises the need to work with industry entities to jointly develop ideas and differentiate Singapore from regional competition.
S’pore tourism to get S$15m boost to enhance visitor experience
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