Australia’s only travel trade show dedicated to exclusively promoting Australian tourism products and experiences to the global travel market, the Australian Tourism Exchange (ATE) will be hosted in Cairns for the first time in 2014 from May 11-15, helping to further bolster the country’s AUD 107-billion tourism sector. ATE 2014 will span across two connected venues, including the Cairns Convention Centre and purpose-built temporary exhibition structures. The temporary structures will be on the same site as the Convention Centre.
Organised by Tourism Australia, the annual event brings together 725 overseas travel buyers from 39 countries to meet with around 1,500 Australian delegates from 470 companies from every state and territory, as per a release.
ATE is one of the most significant annual trade marketing activities for the Australian tourism industry, enabling tourism businesses to build relationships with wholesale travel agents who sell Australian holidays internationally. Representatives from ten travel agencies from India will be participating in ATE 2014.
Speaking about the event, Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “It has been observed that the relationships built at ATE are important for converting the demand for Australia’s tourism experiences. During ATE, international buyers have the opportunity to not only meet face-to-face with hundreds of Australian tourism suppliers, from hotels, tour operators, to attractions, but also experience the destination first-hand through pre- and post-event touring.”
This year’s edition will be a very special one of ATE as it will be held right at the doorstep of the Great Barrier Reef for the very first time. Tourism Australia expects international buyers to make use of this opportunity to do business with Australian tourism suppliers. ATE 2014 will mark the fourth time that Queensland is hosting the event since its establishment in 1979.
Tourism Australia’s premier travel trade event, ATE 2014 to be held for the first time in Cairns
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